Inaugural World Trenchless Day a Success

Inaugural World Trenchless Day a Success

Campaign to raise the public’s awareness of trenchless technologies gains momentum on social media

BRECKSVILLE, Ohio – The trenchless technology industry came together across the globe to celebrate the inaugural World Trenchless Day on Sept. 22, 2016 and the results greatly exceeded the organizers’ expectations.

World Trenchless Day is a day of global celebration (commemorated on the fourth Thursday of September each year) that unites the entire trenchless industry — manufacturers, contractors, engineering firms, associations, public works and publications — to share the world of trenchless technology, reaching out to those who have not yet realized the impact that trenchless methods have on their communities.

Since Trenchless Technology announced the establishment of World Trenchless Day in March, the day has gained the support and momentum from 109 organizations related to the trenchless industry.

A few of the activities that took place on World Trenchless Day included:

• No-Dig Live 2016 in the United Kingdom
Trenchless Technology magazine announced its 24th annual Trenchless Technology Project of the Year award winners for new installation and rehabilitation projects.
• Murphy Pipeline Contractors hosted public site visits in Miami, Florida and Dallas, Texas, USA and St. John, New Brunswick, Canada.
• Avanti International hosted a webinar titled, “Re-Living 50 Years of Municipal Sewer Grouting & WHAT’S NEXT” with Trenchless Technology magazine.
• Specialized Plumbing Technologies (SPT) spoke to engineering students at Braden River High School in Bradenton, Florida, USA, about failing infrastructure and trenchless technology methods.
• The Water Services Group at the engineering firm of CDM Smith created an interactive timeline that takes viewers on a journey of the trenchless technology industry in the last 50 years.
• LearnGPR.com founder Daniel Bigman hosted a livestream video webinar on YouTube about the basics of ground penetrating radar.

The participation did not end there. On social media, the #WorldTrenchlessDay hashtag populated industry news feeds, becoming the No. 5 trending topic during the afternoon. Online activities included Ditch Witch and HammerHead Trenchless hosting photo contests, Akkerman Inc. posting a video of its trenchless equipment in use and The Robbins Co. celebrating 20 years of SBUs with a photo slideshow. Trenchless Technology magazine hosted an online World Trenchless Day quiz sponsored by Aegion Corp. for cash and a grand prize trip to a 2017 Benjamin Media Inc. conference or event and Ted Berry Co. Inc. posted several photos and videos from its projects throughout the day.

If the analytics are any indication, the @trenchlessday Twitter account grew rapidly in the last month reaching 22,500 impressions in September compared to 8,485 impressions for the entire month of August.

Based on the success of World Trenchless Day 2016 and continuing to raise public awareness of the benefits of going trenchless, organizers are already planning for World Trenchless Day 2017 – Sept. 28, 2017.

The impact that the use of trenchless methods has on communities, the economy and quality of life is immense. This will only continue to grow as municipalities and utilities realize and understand the benefits of trenchless methods vs. traditional methods. We have always known that trenchless technology will play a huge role in addressing these needs.

Join us on World Trenchless Day. For more information, visit worldtrenchlessday.org, or email worldtrenchlessday@gmail.com. Follow us on Twitter @trenchlessday and like us on Facebook @worldtrenchlessday.

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Mike Kezdi
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